Researcher's database - ASAKAWA Masami | BUNKYO UNIVERSITY

（Last updated : 2023-09-02 20:18:41）

ASAKAWA Masami

Department / Course Bunkyo University Faculty of Health and Nutrition Department of Registered Dietitians

Job Professor

Book and thesis
Papers	Japanese Consumer's Food Selection Criteria and Gender Based Differences Behaviometrika (The Behaviometric Society of Japan) 40 (1),pp.41-55 (Co-authored) 2013
Papers	An attempt of causal model construction for purchasing clothes 日本繊維製品消費科学会誌 40 (2),pp.43～53 (Co-authored) 2000/02
Papers	The Effect of Teaser Advertisement on Consumer Attention to the Product Shonan Journal 27,pp.1-8 (Co-authored) 2021
Papers	Advertising effectiveness in an area with restricted food distribution: A case study of Aogashima Island Shonan Journal 10,pp.17-25 (Sole-authored) 2019/03/27
Papers	A causal model to evaluate the influence of consumers' perceptions of online shopping on their shopping behavior 文教大学情報学部紀要『情報研究』第40号 (40),pp.13-20 (Co-authored) 2009
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Academic background
～2007/03	Kansai University
～1994/01	Otsuma Women's University
～1989/03	Faculty of Law and Economics Chiba University

Present specialized field
Commerce, Social psychology

Research topic, funded research, and department laboratory expense
2009 ～ 2009	The Consumers' Response to Beverage Advertisements : An analysis of Viewer's Impressions to the Advertisements of Green Tea Drinks on the Internet

researchmap Researcher code
1000183382

Profile